Imagine going into a restaurant that does not have a menu and the server never asks you what you want. You’re not that hungry, so you sit there, waiting. Occasionally, the server stops by your table, stares at you, and then walks away. This story describes how most real estate websites function.
People may be greeted well upon visiting your website. But with no focus on core services, and never a call to action, people eventually leave, looking for someone who can answer their questions, someone who can feed them.
Real estate focused lead funnels, or landing pages, solve this problem. Lead funnels express a concentrated message around core services with a repetitious call-to-action—they’re intended to be promoted and shared, and measuring their effectiveness is fairly straight-forward.