Let me first congratulate you on owning the best real estate website platform on the market loaded with content. This will go a long way over time in gaining you higher ranking in search results.
But what can you do now to start getting traffic to your site? Announce it!
Below I’ve listed some simple and free, but often overlooked, actions you should take immediately once your website is launched.
Update Your MLS Agent Profile
This is often a neglected area once an agent joins the MLS which is a big mistake. Do a Google search on just about any agent in any market and the first result that often shows up is their regional MLS profile. This can be updated as often as you need so be sure to update your bio. Announce you have a new website and invite people to visit.
Your Brokerage Website
Most brokerages have their agents listed on the brokerage website along with contact information and bio. This is another often neglected area once it is initially entered. Be sure to keep this updated and fresh, and now that you have a shiny new website, put that in there as well. If there is no field in the contact section for your website domain name, insert into the copy of your bio somewhere.
Most social media accounts allow a profile or about section that lets you share a little about yourself. Not only should you have your website listed in the designated field, you can also mention it in your profile. Then invite your friends to visit your new site in a post! These are the top social media sites every agent should have for their business with links how to create them:
Announce your new website in your advertising campaign over the next month. State that it’s a resource for whatever stage of life you’re in. “First-time home buyer, Investment Property, Retirement, Marriage – wherever you’re at today, visit janedoerealestate.com.” And may I strongly urge you to refrain from the overused, cliché “whether you’re buying or selling…”
I’ve written a blog post on this topic before. This is free advertising space to promote your website to everyone you send an email to. But don’t just list your website address thinking someone will click it. Offer something unique. After all, you have 30 different topics you can choose from! “Buying Your First Home” with a hyperlink to your First Time Home Buyer landing page. Change it up from time to time. Next month “Getting Married? Congratulations!” Month later “Preparing for Your Growing Family”. And link each statement to the corresponding landing page.
As stated above, these are simple steps you can take today to start getting more traffic to your site. There are more detailed steps you can take to promote your site in various ways and help it gain traffic.
In the meantime, implement the above and by the time you’re done, check back here for the more detailed action plan you can take later.