“It doesn’t stop being magic just because you know how it works.” –Terry Pratchett
We utilize rock-solid technology for the simple reason we don’t like problems—and we really don’t like mysterious problems. Solid technology provides reliability and improves performance. The lack of problems translates into a superior customer experience, and our inner geek loves the fact our tech resources seamlessly scale when needed.
WE USE THE BEST IN CLOUD COMPUTING
Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides secure, resizable compute capacity in the cloud. We overprovision our platform server needs utilizing on average less than 10% of the computing resources available—this allows our clients to experience low site latency, amazing load throughput, and amazing platform flexibility.
Amazon Simple Storage Service (Amazon S3) is an object storage service that offers industry-leading scalability, data availability, security, and performance. We utilize Amazon S3 for a number of data storage needs and as a redundant backup resource.
Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational database in the cloud. We utilize Amazon RDS as the database backbone to our web platforms; RDS scales quickly, provides us with fast data redundancy, and focused monitoring tools provides us with real-time accurate data.
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds, all within a developer-friendly environment. We utilize Amazon CloudFront to ensure our platform loads up just as quickly in San Francisco as it does in New York; our platform is just as responsive in Seattle as it is in Miami. Amazon CloudFront also provides us with a number of data security benefits without performance penalties—we like to speed safely.
BUILT ON THE MOST POPULAR CMS
We build our marketing platforms using WordPress. WordPress is an amazing open source platform with a gigantic user and development base. The platform is powerful, shockingly flexible, SEO friendly, and super easy to expand. Best of all, the gigantic user base makes supporting your platform easier than any other platform on the market.
OTHER AMAZING TOOLS
Google Analytics is an amazing data tool that interacts with other common resources you may utilize within the Google framework such as Webmaster tools and Google Adwords. It collects data on your web traffic such as how they found your platform, device information, and user behaviors. This information allows you (or us) improve your platform to better engage your target audience. Google Analytics also provides great training tools to get the most out of this resource.
We use Twilio to send SMS data from your marketing platform to your phone. This allows you to receive immediate text notifications when a new lead requests information from your marketing platform. Twilio is fast and reliable—two attributes you want when it comes to lead notification.
We use Mailgun on each of our platforms to send email notifications. Mailgun scales quickly, sends email reliability, and adds extra layers of monitoring and security.