We can remember the day when we earned our first client. In many ways, he was responsible for our new advertising agency; he needed one and jokingly asked if we would create one. Within two months, we had assembled a talented creative team, and he became our first client by signing a $100,000 marketing agreement. Those were different days.
Our industry niche has always been rooted in our successful B2B sales background paired with the technical and visual talent to produce extraordinary results. Most people in our industry are unfamiliar with the importance of the sales process—perhaps they read a book on sales or attended a sales seminar, but neither is likely. Unless one experiences the discomfort of chasing a lead, the butterflies of a cold call, the uncertainty of follow-ups, preparing the sales presentation, and the emotional downs of rejection mixed with the euphoric highs of a signed contract—unless one experiences this process, one simply cannot truly appreciate the significance and strength of a good marketing method.
We have lived that life and, we suppose, part of that life is still with us today. Being successful in sales directly influences the products we produce. We create the products that we would use—products that bridge the gap between a marketplace of untapped potential to finding and attracting interested prospects. Think about this, 80% of sales are lost because the potential customer is simply never contacted leaving them to seek out a second and often third real estate agent.
Aside from our professional endeavors—we’re a fun-loving family of three. Karen homeschools our daughter Gracie who seems to know more animal species than anyone else in the house. Like many girls, Gracie loves horseback riding, rock climbing, swimming, riding her bike, and loves animals. When Karen isn’t homeschooling or working, you can often find her studying the Bible, running in the foothills or on the Greenbelt, and preparing for our next day trip adventure. When Richard ventures out of his office from behind his computer, he’s either reading, teaching Gracie martial arts moves, or on a family hike, and he is presently working on completing his Master of Divinity degree.